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TIME: Almanac 1995
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1995-02-24
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<text id=89TT1575>
<link 89TT1908>
<title>
June 19, 1989: "Lead, Follow, Or Get Out Of The Way"
</title>
<history>
TIME--The Weekly Newsmagazine--1989
June 19, 1989 Revolt Against Communism
</history>
<article>
<source>Time Magazine</source>
<hdr>
BUSINESS, Page 43
"Lead, Follow, or Get Out of the Way"
</hdr><body>
<p> For all his clout in Hollywood, Martin Davis, 62, would
never be mistaken for a movie mogul. He is a soft-spoken man who
clearly lacks the bravura of his former boss, producer Samuel
Goldwyn, for whom Davis once worked as an office boy and press
agent. But Davis is a man in a hurry. He leapfrogged to the top
of Gulf & Western over two more senior executives after the
death of conglomerateur Charles Bluhdorn. It took Davis just six
years to transform Gulf & Western from an unwieldy, 1960s-style
pastiche of unrelated companies into the more focused media
giant that he renamed Paramount Communications the day before
he launched his bid for Time Inc. He is fond of exhorting his
employees to "lead, follow, or get out of the way."
</p>
<p> A native of the Bronx, Davis joined Paramount in 1958 as
director of sales and marketing. After G&W bought the studio in
1966, Davis quickly rose to become the principal deputy to
company founder Bluhdorn. When Davis gained control of the
company in 1983, he immediately spun off some 100 subsidiaries,
ranging from zinc mines to sugar plantations. Within 2 1/2
years, he reduced the company's size by half.
</p>
<p> Using the proceeds from the sell-offs, Davis then began
acquiring media properties like Esquire magazine and the
Prentice Hall publishing firm. Wall Street applauded the
restructuring and sent G&W's stock on a climb that earned
shareholders a 240% return on their investment from 1983 to
1988. Davis became one of the highest-paid CEOs, reportedly
earning more than $16 million in total compensation last year.
</p>
<p> Some former employees say Davis is an authoritarian manager
who sometimes has difficulty keeping talented subordinates.
Among the top-level Paramount executives who have gone to rival
companies: Barry Diller, now chairman of Fox Inc.; Michael
Eisner, chief of Walt Disney; and Dawn Steel, head of Columbia
Pictures. Davis told FORTUNE in 1984 that he was "thrilled" to
have made the magazine's annual list of toughest bosses. FORTUNE
quoted a business associate saying, "He exceeds all of the
qualifications for the category of s.o.b."
</p>
<p> Davis still tells friends that Goldwyn never got his name
straight, referring to him as "Marvin." That slight dogs the
Paramount chief to this day: he is often confused with Marvin
Davis, the Denver oilman who is making a bid for Northwest
Airlines. As the struggle for control of Time Inc. heats up,
Martin Davis' relative obscurity is likely to end.
</p>
</body></article>
</text>